Many say the graphic sells the gear so we’ve invited the designers and art directors to get the behind-the-scenes stories on how graphics are developed, who calls the shots, and just how much they can influence sales. To join the event, please hit the registration link.
REGISTER HERE.
On the panel:
Stephanie Nitsch - Stephanie is the co-founder and creative director of Pallas Snowboards, a Salt Lake City-based snowboard and splitboard brand. With a background in copywriting, she guides Pallas's creative vision with visual support from a collective of designers and inspiration from outside the snowboard industry.
Scott Lenhardt - Scott is an artist with over 50+ graphics for Burton over the last 25 years. Scott has also done work for Nike, Adidas, Mountain Dew, Phish, Red Bull and others.
Dennis Healy - Dennis was hardgoods creative director for Burton Snowboards for over a decade and creative director for Rome Snowboards before that. He has been fortunate to work closely with some of the most respected contemporary artists, musicians and established brands in the world. Today Dennis has his own design studio as well as an online art gallery, HOMN and is an adjunct professor at Champlain College.
Josh Brown - Owner of Capacitor Design Network whose clients include Nordica Skis. Prior work included graphics for Burton
Lauren Bello Okerman - Lauren is the Creative Director, and an illustrator/designer at Coalition Snow, where she has designed over 30 topsheets for skis and snowboards. Outside of Coalition, she works on her sculpture and installation work at folklaurstudio.com, where her mission remains loyal to innovative and thought provoking work, collaboration, exploration, and innovation. She resides in Truckee, CA with her husband and daughter.
Jason Levinthal - is a ski industry entrepreneur and pioneer know for creating one of the first twin-tip skis in 1995 while starting the ski company “Line” out of his parent’s garage. In 2006 he sold the business to K2 Sports where he continued to work growing Line into a global brand while launching the ski boot brand, “Full Tilt”. In 2013 Jason left to create his current ski company J skis, where he sells hand signed and numbered Limited Edition skis directly to consumers exclusively online, backed by modern, high paced digital marketing, based in Burlington Vermont.
Jackson Tupper - Jackson is a Burlington based designer and print maker and in-house graphic designer for Burton. Jackson is also part of the Iskra Print Collective.
Tim Clayton - Tim Clayton has spent over two decades Art Directing and Designing head turning product graphics and marketing for some of the most progressive brands in the ski industry. His proven experience to create art that not only looks cool but actually grows sales has made him an invaluable asset to brands like Line, 4FRNT, Atomic, Full Tilt, J Skis, Ski The East and others elevating their products and brands to stand out from the rest. But don’t look for him on social media, he’s just too busy.
This series is sponsored by Sisler Builders and VT Ski + Ride. This event is supported by Shoeller Textile USA
Register here.
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