Jim was raised in Norwich, VT, across the river from the Dartmouth ski jump in Hanover, NH. Jim and his older brothers grew up ski jumping; all went on to be Olympians. Jim and his oldest brother, Mike, were Olympic jumpers and Joe a Nordic Combined athlete.
In 1987, during a training jump at Lake Placid, NY, Jim suffered a massive fall when his skis hit an ice patch while approaching take-off, something modern-day hill formats and preparation protect against. Breaking four vertebrae and undergoing back surgery at the age of 19, some might have believed his ski jumping days were over. However, never one to back away from a challenge, Jim went on to win six National Ski Jumping Championships and compete in two Winter Olympics.
Before the Olympic Winter Games in Albertville, France (’92) Holland drastically changed his technique. Instead of jumping the traditional way with skis straight and body extended forward, he turned the tips of his skis out like a “V” and sailed farther than he ever had before. His 12th place finish there was among the top performances by a U.S. jumper. He jumped at the Winter Games at Lillehammer, Norway in ’94.
In 1995, Jim retired from ski jumping and after graduating from the University of Vermont he headed west to Park City, UT with his childhood friend, John Bresee, also from Norwich, VT. Inspired by their passion for ski mountaineering, the two created Backcountry.com just as Internet shopping was catching on. An immense success, Holland and Bresee sold a majority interest in Backcountry.com in 2007. Jim remains involved as a minority shareholder and holds a seat on the board of directors.
In 2007, the U.S. Ski Team abandoned ski jumping and Jim stepped in as the sport was unraveling. With no National Team, Jim helped start and fund USA Nordic Sports, a nonprofit in Park City that runs men’s and women’s national jumping and Nordic combined programs, keeping the sport alive.
Today Jim continues to support the sport of ski jumping, including charitable support to Ford Sayre Memorial Ski Council’s jumping program.
No stranger to confronting challenges head-on, Jim now faces his toughest yet. With a Parkinson’s diagnosis, Jim is determined to fight back and is putting resources toward research to find a cure. Someday, he’ll tell us all he had Parkinson’s.
Jim continues to mountain bike and downhill ski.
A 7th generation Vermonter, Battleboro may be considered Jim’s home hill.
Last February we had the honor of inducting Jim as the first member of our Class of 2022 at the 100th anniversary of Brattleboro’s Harris Hill ski jump.