JG’s roots run as deep as any in the New England snowboard scene, but his branches reach farther than most. After thirty-plus years in Vermont, serving a key role on Burton’s hardgoods development team, JG’s experience, impact, and influence have earned him an affectionate nickname among his peers: “Yoda.” His passion and hard work have planted seeds of innovation that have changed the way people enjoy snowboards around the globe.
His earliest claim to fame (which he’ll be the first to point out as arguable) is that he was the first Burton dealer in the state of New Hampshire, selling boards out of his living room while attending Plymouth State College. He was among the first generations of riders in the region, helping to define the culture and customs of this new approach to sliding on snow.
In 1983 he landed a spot on the Burton team, competing and testing the latest tech. In 1987 he moved to Vermont and started working at Burton full time. Jake Burton Carpenter quickly took advantage of the value that JG brought to product development, sending him across the pond to help guide the first Burton factories in Europe, and then all over the world with the Burton Team as a tester and designer.
He played a preeminent role in designing revolutionary surf-inspired boards like the Fish, Malolo, Nug, and Resonator. He’s built boards for legendary riders like Terje Haakonsen, Kelly Clark, Danny Davis, Red Gerard, Chloe Kim, along with fellow hall-of-famers Jake and Donna Carpenter, Jeff Brushie, and Ross Powers (to name a few).
Today, JG lives in Stowe, Vermont with his wife Maddy and their son Zaine. He still plays a leading role in Burton’s product development, rides an average of 100 boards a year, and does all he can to keep the fire burning for the younger generations. Look for him weaving through the trees on Mt. Mansfield or skating the bowl behind Burton HQ every day around lunchtime.